Tracking Code: Facebook Pixel is a piece of code provided by Facebook that you place on your website to track visitors’ interactions.

Analytics: It collects data on how users interact with your website after clicking on a Facebook ad, helping you understand user behavior.

Conversion Tracking: Facebook Pixel allows you to measure the effectiveness of your ads by tracking the actions people take on your site, such as purchases or form submissions.

Custom Audiences: Enables the creation of custom target audiences based on specific actions users take on your site, allowing for more targeted advertising.

Dynamic Ads: Facilitates the creation of dynamic ads that automatically show different products or content to people who have visited your website.

Optimization: Helps in optimizing Facebook ad delivery to people who are more likely to take the desired action on your site.

Event Tracking: Allows you to track specific events, such as page views, button clicks, or form submissions, providing detailed insights into user interactions.

Retargeting: Enables retargeting campaigns by reaching out to users who have previously visited your site but did not complete a desired action.

Cross-Device Tracking: Provides insights into users’ interactions across different devices, helping you understand the multi-device journey of your audience.